Defining the future of rewarding retail experiences.
As the visionary architect behind Rootmillers and The Fifty Fest, Nishad brings years of industry expertise and a passion for community-driven commerce. His leadership is defined by a commitment to excellence, overseeing the strategic growth and long-term mission of both brands to ensure they remain leaders in the market.
With a focus on operational efficiency and customer satisfaction, Farnaz manages the heartbeat of our physical location. Her expertise in retail management ensures that our daily operations run flawlessly, providing a world-class environment for both our staff and our customers.
Upon joining the team, Shahazin conducted an in-depth strategic analysis of the business and immediately identified a powerful opportunity. He recognized that while the shop already excelled in quality and pricing, there was immense untapped potential within the fruit and vegetable departments to serve the Leicester community on a much grander scale. Shahazin presented his findings to the Director and Founder, Nishad Meleveetil, discussing how Rootmillers could better serve the city’s demand for premium quality at the best possible price. With Nishad’s full support and shared vision for community excellence, they strategically planned a way to bring more value, more prizes, and more excitement to the people. This collaboration became the blueprint for The Fifty Fest. Together, they transformed a retail space into a festive destination where quality meets affordability. For Shahazin and Nishad, the goal was clear: to create an environment where every customer is recognized as a winner and rewarded for their loyalty.
Roshni curates our diverse product portfolio, specializing in premium Indian imports and public relations. Her keen eye for quality and trend-spotting ensures that we bring the most authentic and high-demand products from India directly to our shelves, while maintaining elite-level brand partnerships.
Fasil leads our procurement for the fresh produce and South Indian departments. Dedicated to the "Farm-to-Table" philosophy, he works closely with suppliers to ensure that every vegetable and specialty item meets our rigorous standards for freshness, authenticity, and taste. Sales & Client Relations
Tejal is at the forefront of our customer experience team. With an in-depth knowledge of our product catalog and a commitment to personalized service, she plays a vital role in translating the Fifty Fest values into a premium shopping experience for every visitor.